Transportation companies were forced to
choose the wrong tradeoff.
For decades, transportation companies had two options: transportation software without CRM, or CRM without transportation workflows.
The first gave them dispatch and carrier tools but no customer intelligence, no financial visibility, and no connection to the rest of the business. The second gave them customer relationships and reporting but no way to run freight operations inside it.
FTM was built to eliminate that tradeoff. Transportation operations, customers, carriers, documents, integrations, billing, and reporting, all running natively on the same Salesforce platform the rest of the business already uses.
Fragmented systems create fragmented operations.
Most transportation companies don’t have a software problem. They have a disconnection problem. Every system does its job, and none of them talk to each other.
The technology already existed to fix this. Salesforce had the CRM, workflow, reporting, and integration infrastructure that enterprise software needs. It just needed transportation operations built natively inside it, not bolted on.
Why transportation belongs on Salesforce.
Not technical reasons. Business reasons.
The principles behind every product decision.
These aren’t values written for a website. They’re the architectural decisions made every time FTM adds something new.
Built by transportation operators who experienced the problem firsthand.
FTM wasn’t built by software engineers looking for a market. It was built by a freight operator who ran into the fragmentation problem, couldn’t find a solution, and built one.
Before FTM existed, the team ran freight operations directly. Managing dispatch, carriers, customers, and the daily chaos of execution. The software available forced a choice: a TMS that could move freight but couldn’t connect to customers, financials, or the rest of the business, or a CRM that had the business visibility but couldn’t run transportation workflows.
The problem wasn’t that the software was bad. The problem was that nothing was connected. Every handoff was a manual step. Every report was a spreadsheet someone had to build.
Salesforce had already solved this for sales, service, and finance. FTM was built to extend that same connected model into transportation operations, not as an integration to Salesforce, but as a native application running inside it. Since launching on AppExchange in 2016, FTM has grown to serve operations across 24 countries and five continents with a 4.9-star rating.
A complete transportation operating system on Salesforce.
From the first quote to the final invoice, every step of the freight lifecycle runs on the same Salesforce record.
See how FTM would work inside your operation.
Meet with a solutions specialist to review your workflows, technology stack, and implementation approach.
