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Geotab

Geotab Integration

Turn Vehicle Data Into Transportation Visibility

Geotab provides real-time vehicle location, driver behavior, and fleet performance data. FTM connects that data to carrier records, load records, dispatch workflows, and transportation reporting inside Salesforce.

Geotab
Vehicle location & fleet data
FTM
Operations, dispatch, reporting
4.9
AppExchange rating
14 days
Typical go-live
46+
Integrations
24
Countries
From location to operations

Geotab Knows Where. FTM Knows What It Means.

Geotab tells you where every vehicle is and how it is performing. FTM connects that information to the load it belongs to, the carrier managing it, and the customer waiting for it.

Geotab
Load Record
Carrier Record
Dispatch Console
Customer Visibility
Fleet Reporting

Telematics data on its own tells you where vehicles are. FTM connects vehicle location, driver status, and fleet performance to the operational and customer context that makes that data useful for decisions.

The location update is a starting point. The load record, carrier record, and customer record are where it becomes operational intelligence.

Two layers, one operation

What Geotab Provides. What FTM Adds.

Geotab and FTM each solve a distinct part of the transportation operations picture. Together they close the gap between fleet visibility and business visibility.

Geotab
Real-time vehicle location
Driver behavior data
Vehicle diagnostics & health
ELD & HOS compliance data
FTM Connects It To
The load the vehicle is carrying
The carrier managing the driver
The customer expecting delivery
Dispatch, billing, and reporting
Workflow proof

Example Geotab Workflow Inside FTM

A compact view of how vehicle data connects to FTM transportation records, dispatch workflows, customer visibility, and reporting.

Geotab workflow connecting fleet data to FTM transportation operations

Example workflow only. Actual implementation depends on your Geotab setup, carrier model, workflows, and Salesforce environment.

Operational outcomes

What This Enables

Connecting Geotab data to FTM’s Salesforce-native transportation record produces outcomes that neither platform creates on its own.

Location Tied To The Load
Vehicle location from Geotab appears against the load it belongs to, not just on a fleet map.
Customer Visibility From Fleet Data
Shipment status on the Customer Portal can reflect actual Geotab-sourced vehicle position rather than manual status updates.
Dispatch Informed By Fleet Status
Dispatch teams can see which vehicles are available, in transit, or flagged by Geotab without switching platforms.
Fleet Performance In Transportation Reporting
Vehicle utilization, driver behavior, and maintenance data appear alongside operational and financial reporting in Salesforce.
Operational automation

Geofencing And Operational Automation

When a vehicle enters or exits a defined location, Geotab generates an event. FTM can connect those events to transportation workflows, customer visibility updates, and operational reporting automatically.

Geotab Event
FTM Action
Arrive At Pickup
Shipment status updated, dispatch notified
Depart Pickup
Transit workflow begins, customer visibility opens
Arrive At Delivery
Customer notified, delivery milestone recorded
Depart Delivery
Billing workflow triggered, POD collection begins

Vehicle location data becomes more valuable when it drives action. FTM helps transportation teams use Geotab location events to automate dispatch workflows, customer communication, reporting, and transportation operations without manual intervention at each step.

Customer visibility

Real-Time Visibility For Customers

Geotab knows where the vehicle is. FTM connects that position to the shipment record and surfaces it to the customer who is waiting for delivery.

Geotab
Real-time vehicle position
FTM Load Record
Location tied to the shipment
Customer Portal
Shipment status, live location
Customer
Sees progress without calling dispatch

Before FTM connects Geotab data to the Customer Portal, a customer who wants to know where their shipment is calls dispatch. A dispatcher looks at Geotab, reads a position, translates it into an ETA, and calls or emails back.

With Geotab connected to FTM, the Customer Portal can reflect actual vehicle position automatically. The customer sees shipment progress. The dispatcher is not interrupted.

Customers with large shipping volumes can see multiple shipments at once, each with live status driven by the same Geotab data the fleet team already has.

Where the data lives

One Salesforce Record, Multiple Data Sources

Geotab data does not sit in a separate fleet management dashboard. FTM connects it to the same Salesforce record used by dispatch, finance, and leadership.

A load record in FTM is not just a shipment entry. It is the point where vehicle telemetry, driver status, customer expectations, carrier relationships, and financial records converge in one place.

Geotab knows what the vehicle is doing. FTM connects that to everything the business needs to know about the load it is carrying.

Salesforce-native, not a separate fleet system
Load Record
Vehicle Location
From Geotab, tied to this load
Driver
Status and HOS from Geotab
Carrier
Linked to the vehicle and driver
Customer
Visible on the Customer Portal
Reporting
Fleet and operational data together
Salesforce-Native Does Not Mean Salesforce Required
Salesforce platform can be included as part of the FTM implementation. Existing Salesforce licenses are not required. Organizations can deploy FTM inside an existing Salesforce environment or launch with Salesforce provisioned as part of implementation.
Why teams connect Geotab to FTM

What This Actually Changes For Your Team

Stop switching between your TMS and your fleet platform
Vehicle location, load status, and customer visibility live in the same Salesforce environment your team already works from.
Give customers real shipment status, not manual updates
Customer Portal visibility can reflect actual vehicle position from Geotab rather than a dispatcher manually updating a status field.
Connect vehicle performance to carrier management
Driver behavior data and vehicle diagnostics from Geotab appear alongside the carrier record, not in a disconnected fleet system.
Reduce check calls with live vehicle visibility
Dispatch teams can see actual fleet status rather than calling drivers for location updates that Geotab already has.
Keep compliance data where operations happen
ELD and HOS data from Geotab stays connected to the load and driver records that compliance decisions are based on.
Include fleet performance in transportation reporting
Vehicle utilization and driver performance appear in the same Salesforce dashboards used for operational and financial reporting.
When ELD access is unavailable

Visibility Beyond Telematics Access

Geotab is valuable when telematics access is available. But many brokers and shippers move freight through carriers who manage their own ELD and telematics systems independently.

When Geotab Is Available
Full telematics visibility
Real-time vehicle location, driver behavior, ELD compliance data, and vehicle diagnostics all flow directly from Geotab into FTM load records, dispatch, and reporting.
When ELD Access Is Unavailable
Driver location requests
When a carrier manages their own ELD system outside your control, FTM can send a location request directly to the driver. The driver shares position through a mobile browser. Location returns to the Dispatch Console without requiring ELD integration.
Geotab Data
Driver Location Request
FTM Dispatch Console

Both paths return location data to the same Dispatch Console. The choice of method depends on which carriers are on which loads, not on a fixed integration requirement.

Geotab Integration FAQ

Questions teams ask before connecting Geotab.

For questions specific to your fleet configuration, a transportation specialist can walk through your use case.

Why connect Geotab to FTM?
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Geotab provides real-time vehicle location, driver behavior data, and fleet performance visibility. FTM connects that data to the load records, carrier records, dispatch workflows, and customer visibility tools that make it operationally useful.
Does this replace how our team uses Geotab?
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No. Teams continue using Geotab for fleet management and telematics. FTM connects the data Geotab produces to transportation operations, customer visibility, and reporting in Salesforce.
Can Geotab location data appear on the Customer Portal?
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Yes. Shipment status visible to customers on the FTM Customer Portal can reflect actual vehicle position data from Geotab, reducing the need for manual status updates by dispatch teams.
Do we need Salesforce before implementing FTM?
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No. Salesforce platform can be included as part of the FTM implementation. Existing Salesforce licenses are not required. Organizations can deploy FTM inside an existing environment or launch with Salesforce provisioned as part of implementation.
Get started

See how Geotab and FTM work together.

Bring your current fleet visibility setup. We will show how vehicle location and fleet data connects to load records, dispatch, customer visibility, and reporting inside FTM.

Go live in as little as 14 days  ·  No long-term contract required
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