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Customer Portal: Shipment Visibility Built Into Your Operation | FTM
FTM Customer Portal
Connected to Dispatch Console

Customer visibility,
built
into your operation.

Enterprise customers expect shipment status, documents, PODs, invoices, and history on demand, not through a phone call. Customer Portal delivers that from the same Salesforce data your team already works from.

Salesforce-native
Customer self-service
POD access
Shipment history
Live status updates
Customer Portal · Atlas Retail Group Live
Active Shipments
12
Delivered (30d)
86
On-Time Rate
97.4%
LoadRouteStatus
7201
Chicago → Detroit
ETA 2h 40m
Transit Track
7196
Dallas → Houston
Delivered Jun 18
Delivered View POD
7188
LA → Phoenix
Delivered Jun 16
Delivered View Invoice
POD · 7196
Invoice · 7188
4.9
AppExchange Rating
10+
Years as Salesforce ISV Partner
46+
Enterprise integrations
24
Countries supported
14d
Target go-live
The communication problem

Customer service should not be a status update department.

Most transportation companies spend a significant amount of time answering questions that already have answers. The issue is not lack of visibility. The issue is information trapped inside operational systems.

Before: The Repeat Loop
1
Customer asks where their shipment is
2
Customer service checks the TMS
3
Customer service emails the customer
4
Customer asks again tomorrow
Repeats every shipment
After: Self-Service
1
Customer opens Customer Portal
2
Customer finds the answer
3
No call placed
4
No email sent
Ends the loop

Most transportation companies do not have a visibility problem. They have a communication problem.

Customers ask where their shipment is, whether it has been picked up, whether it delivered, whether they can get the POD, and whether they can see the invoice. Every request creates work for operations or customer service. The Customer Portal gives customers direct access to the same Salesforce data your team already uses.

The core concept

The same data. Delivered differently.

The Customer Portal does not create a second system. It exposes selected Salesforce information directly to customers, from the same load record your team is already working from.

Dispatch Console
Operational view for your team
Customer Portal
Self-service view for customers
Driver App
Field data, captured once
Documents
BOL, POD, rate confirmation
AutoFill
Documents matched to records
Billing
Invoices and settlement status
Salesforce Record
The Load

One shared source of truth. Customers are not viewing a copy or an export. They are viewing the same record your dispatchers, drivers, and finance team already update.

Customer portal views

Customers start with a branded portal, then see the shipment data you choose to share.

Use these views to show customers the shipment data, documents, and access controls available through the portal.

Customer dashboard
Shipment dashboard with search, filters, and column controls
Customers can start from a familiar shipment list instead of asking your team for every update.
Customer Portal
Current Shipments
History
Current Shipments
Search active loads, references, and shipment history.
Filters
Hide / Show Columns
Shipment / POTrailerPickupWeightOriginDestination
#L-442
#L-443
#L-444
Shipment list with filters, search, and a selected shipment record.
Shipment and document access

Customers can check details, documents, maps, and invoices without asking operations.

The portal gives customers direct access to selected shipment information while your team keeps control of the underlying Salesforce record.

Shipment status
Detailed shipment view
Customers can open a shipment, review status, and access Invoice, BOL, and POD documents.
Customer Portal
Current Shipments
History
← Back to Shipments
Shipment #: L-444
In Transit
Status
Pickup Date
Expected Delivery
View Docs
Invoice
BOL
POD
Shipment Parties
Pickup Location



Delivery Location



Document access
BOL, POD, and invoice downloads
Customers can open freight documents without waiting for a manual email.
Document View
Phone
Fax
BILL OF LADING
Load #:L-444
PRO #:
Carrier:
Date:
Package Description
Number of PalletsCommodityWeightHazmat
Stops / Actions
#ActionDate / TimeLocationRemarks
1Pickup
2Pickup
3Delivery
Load Remarks
Remarks:
Shipper / Consignor
Print Name
Signature
Date
Receiver / Consignee
Print Name
Signature
Date
Shipment detail
Extended shipment information
Shipment details can include reference numbers, contents, parties, and a live route view.
Customer Portal
Current Shipments
History
Shipment #
L-444
Status
In Transit
Pickup
May 12, 2024
Delivery
May 15, 2024
Shipment Parties
Pickup Location

Acme Distribution Center
1234 Industrial Blvd.
Phoenix, AZ 85034

Delivery Location

Retail Supply Co.
7890 Commerce Dr.
Fort Worth, TX 76102

Load #
L-444
Quantity
24 Pallets
Weight
18,750 lbs
Tracking Map
Pickup
Phoenix, AZ
In Transit
May 13, 09:23 AM
Destination
Fort Worth, TX
Billing visibility
Delivered shipments and invoice status
Customers can review invoice status against delivered shipments without waiting for account support.
Invoice Status
Delivered Shipments
View invoice status and details for delivered shipments.
Shipment / POInvoice StatusAmountOriginDestination
#L-442Paid$12,450.00Dallas, TXLos Angeles, CA
#L-443Due$8,750.00Chicago, ILAtlanta, GA
#L-444Overdue$15,230.00Houston, TXMiami, FL
How it connects

Customer Portal is connected to the same operation.

Driver updates flow into Dispatch Console. Dispatch Console updates Salesforce. Customer Portal displays the same information. No duplication. No synchronization layer.

Driver App
Events captured in the field
Dispatch Console
Operational view, updated live
Customer Portal
Same data, customer-facing
Billing & Reporting
Invoice-ready, no re-entry

This is the same chain described on the Dispatch Console and Driver App pages. Customer Portal is the last step, where operational data finally reaches the people asking about it.

Built for the whole team

One portal. Different value for every team.

The same self-service layer reduces work for your team while giving customers more than they had before.

Customer Service
Fewer repetitive requests.
Operations
Less interruption.
Sales
Better customer experience.
Executives
More scalable service model.
Customers
Answers without waiting.
Why architecture matters

Why Customer Portal works better on Salesforce.

A bolted-on customer portal shows customers a copy of the data. A Salesforce-native portal shows them the original.

Capability
Traditional Customer Portal
FTM Customer Portal
Data source
A separate database synced from the TMS
The same Salesforce load record your team uses
Document access
Re-uploaded or emailed into the portal
Pulled directly from the load record’s attachments
Customer updates
Refresh on a sync schedule
Live, the moment the Salesforce record updates
Workflow automation
Vendor-controlled rules
Salesforce Flow, configured by your admin
Reporting
A separate analytics layer for portal activity
Native Salesforce dashboards, same data as ops
Security
A separate access model to maintain
Inherits Salesforce’s enterprise security model
Customer history
Limited to what the portal vendor retained
Full history lives on the Salesforce account record
AI readiness
Portal activity disconnected from operational data
Einstein AI runs on the same structured freight data
Customers are viewing the same trusted data your operation uses. Not a delayed copy, not an export, and not a second system someone has to keep in sync.
Security and access

Visibility without exposing sensitive information.

Customer self-service does not mean customers see everything. Access is scoped the same way your internal Salesforce permissions already work.

Role-based permissions
Salesforce permission sets control exactly what each customer contact can see.
Customer-specific access
Each account sees only their own shipments, documents, and invoices.
Document controls
Sensitive documents stay internal unless explicitly shared with the customer.
Salesforce security model
Inherits SOC 1/2 and ISO 27001 coverage, not a separate review.
Audit trail
Every portal login and document view is logged inside Salesforce.
Access Model · Atlas Retail Group
Sees only their own shipments
Can view and download PODs
Can view invoices, not internal margin
Cannot see carrier rate confirmations
Every view logged to the audit trail
Internal control view

Your team controls what the customer sees.

The customer-facing portal is only one side of the experience. Internal teams still manage visibility, permissions, and operational detail from the controlled office view.

Office and admin view
Manage visibility and permissions from the internal workflow
This keeps customer self-service connected to the operation without exposing internal freight, margin, or carrier details.
HomeLoadsCarriersTripsExpensesAccountsReports
Load
L-0
Created
Dispatched
Picked Up
In Transit
At Receiving
Delivered
Load Info
DispatcherBlank
Load IDL-0
Invoice Number34567
StatusIn Transit to Delivery
Customer
CustomerEdge Communications
Rate$2,600.00
PRO #395566777
Invoice StatusInvoiced
Notes to Customer

Ships in 2 separate containers

Stops (1)View
Line Items (0)View
$Expenses (0)View
Files (3)
Screen Shot · PODPNG
Bill of LadingPDF
InvoicePDF
Activity
Write an email…
What changes

What customer self-service creates.

These are the operational shifts teams report after giving customers direct access, not promises about specific numbers your operation will see.

Better customer experience
Customers get answers on their schedule, not when someone is available to respond.
Less operational overhead
Customer service spends less time on requests that the portal already answers.
Fewer interruptions
Dispatch and operations spend less time pulled into status conversations.
Faster document access
PODs and invoices are available the moment they exist, not when someone forwards them.
Higher customer retention
Self-service access becomes part of why customers stay, not just a convenience.
Scalable service operations
More customers and more volume do not require proportionally more people.
Implementation

Launch without rebuilding customer workflows.

Customer Portal works with how customers already reach out to you. It does not require renegotiating how the relationship works.

Works with existing customer communication processes
Salesforce-native, no separate system to maintain
Supports brokers, carriers, and mixed operations
Core workflows live in as little as 14 days
Go live in as little as 14 days.
Because Customer Portal reads from the same Salesforce record as Dispatch Console and Driver App, rollout is configuration, not a new integration project. Customers get access without your team rebuilding anything.
Customer Portal FAQ

Questions teams ask before rolling out.

For questions specific to your customer base, a transportation specialist can walk through your use case.

Can customers see only their shipments?
+
Yes. Access is scoped per customer account using Salesforce’s permission model. A customer contact can only view shipments, documents, and invoices tied to their own account, never another customer’s data.
Can customers access PODs and invoices?
+
Yes. Signed PODs and invoices are available in the portal as soon as they attach to the load record. Customers retrieve them directly without emailing your team.
Can the portal be branded?
+
Yes. The Customer Portal can be configured with your company’s branding, including logo and color scheme, so it presents as part of your operation rather than a third-party tool.
Does it update automatically?
+
Yes. Because the portal reads directly from the Salesforce load record, updates from dispatch or the Driver App appear immediately, with no manual refresh or sync delay.
How does it connect to Dispatch Console?
+
Customer Portal and Dispatch Console read the same Salesforce load record. Any status update, document, or exception visible to dispatch is reflected in the portal according to the customer’s access permissions.
Is Salesforce required?
+
FTM includes Salesforce Enterprise licensing, so you do not need an existing Salesforce subscription. If your organization already uses Salesforce, Customer Portal runs in the same org alongside your other data.

See what your customers would see.

Bring your current customer communication process. We will show how Customer Portal gives large accounts on-demand visibility, connected to Dispatch Console, Driver App, AutoFill, and Salesforce.

Salesforce Enterprise included  ·  Go live in as little as 14 days  ·  No long-term contract required

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