Private loadboard. Your carrier network, your rules.
Publish freight directly to approved carriers, compare responses in one place, and manage the carrier relationship inside Salesforce.
- Equipment
- Dry Van · 53 ft
- Pickup
- Jun 21
- Status
- Open opportunity
| Bid name | Load | Rate | Transit time | Status |
|---|---|---|---|---|
| Bid L-10483 | Dallas to Houston | $1,940 | 1 day | Submitted |
Preview only. Sample values are illustrative and nothing is submitted.
Activate trusted carriers without another round of calls.
Carrier sourcing often lives in phone calls, texts, email threads, spreadsheets, and individual relationships. As a result, responses are slow, carrier usage varies, and useful knowledge stays with one person.
What is FTM Private Loadboard? It creates a private carrier network inside Salesforce, so approved carriers can review freight and submit responses without posting the opportunity to the entire open market.
One carrier at a time
- Call, leave a voicemail, and follow up
- Compare replies across texts and emails
- Repeat the process for the next load
- Keep relationship history with individuals
Your approved network at once
- Notify selected carriers together
- Collect responses in one view
- Compare and award from the load workflow
- Retain carrier history in Salesforce
From approved carrier to completed load record.
First, carriers join the approved network. Then, opportunities, responses, awards, execution, and downstream visibility stay connected to the same Salesforce data.
Carrier Onboarding
Carriers complete the approval path and enter the network.
Private Loadboard
Selected carriers receive and review freight opportunities.
Carrier Responses
Rates, transit times, and availability arrive in one place.
Dispatch Console
The awarded carrier and load move into execution.
Visibility and Reporting
Customer updates and operational reporting use the same record.
Six capabilities without six disconnected tools.
Each capability helps your team activate carriers it already trusts. However, the data remains part of one carrier and load workflow.
Preferred carrier network
Give approved carriers the first opportunity to review freight, while keeping preferred status and carrier relationships managed in Salesforce.
Private freight distribution
Choose which carriers see an opportunity based on lane, equipment type, or preferred status.
Capacity discovery
See interested carriers as they respond, without another round of outbound calls.
Response management
Compare rates, transit times, and availability side by side, then award the load from the response workflow.
Performance visibility
Review on-time history, response behavior, and previous awards before assigning freight.
Salesforce carrier records
Keep carrier interactions, load responses, awards, and performance history on connected Salesforce records.
Every response adds useful carrier context.
The carrier relationship is the asset. Therefore, FTM keeps the signals created by each opportunity and shipment available for the next decision.
What changes when approved carriers see freight first.
These are operational shifts teams report after moving carrier sourcing into a controlled network, not promises about specific numbers your operation will see.
A private loadboard built around the carrier record.
Traditional load boards focus on the current transaction. In contrast, FTM connects the transaction to the longer carrier relationship and the rest of the operation.
One carrier network. Clearer value for each participant.
Core workflows can go live in as little as 14 days.
Private Loadboard works with the carrier network you already have. In addition, FTM includes Salesforce Enterprise licensing, so an existing Salesforce subscription is not required.
Questions teams ask before rollout.
These answers cover the carrier portal, distribution controls, public boards, responses, onboarding, and Salesforce.
See how your carrier network can operate inside Salesforce.
Bring your current sourcing process. We will show how Private Loadboard, Carrier Onboarding, and Dispatch Console work together.
