FTM Referral Partner Program
Introduce Transportation Companies To A Better Platform
FTM referral partners introduce brokers, carriers, shippers, and mixed operations to a Salesforce-native freight platform. As a result, strong introductions can earn 10–25% commission when the customer closes.
Salesforce-native platform
48-hour partner approval
Two-way referrals available
Why partners choose FTM
Salesforce-native platform
Not integrated with Salesforce. Built on it.
4.9 AppExchange rating
Reviewed by active transportation customers
AppExchange since 2016
Enterprise security, multi-entity, global deployments
46+ integrations
DAT, Truckstop, QuickBooks, Geotab, Samsara and more
Salesforce Enterprise included
No existing Salesforce licenses required
Who to refer
Who FTM Referral Partners Should Refer
The strongest referrals come from partners who can spot the right operational signals. For example, a freight team running loads across spreadsheets, email, and disconnected tools is often ready for FTM.
Freight Brokers
Teams managing quotes, loads, carriers, and customers across spreadsheets, email, and disconnected tools. Usually 3+ users.
Asset Carriers
Carriers with 12 or more trucks struggling with dispatch visibility, driver management, billing, and document workflows.
Shippers
Organizations managing their own freight who need shipment visibility, customer communication, reporting, and financial oversight in one place.
Mixed Operations
Businesses operating as broker and carrier, or managing multiple entities, that need one platform across all models.
3PLs And Dispatching Companies
Third-party logistics providers and dispatch services managing loads for multiple clients without a unified operational platform.
Organizations On Spreadsheets
Any freight operation managing loads, billing, carrier records, or customer visibility in spreadsheets or disconnected tools. This is the clearest signal of all.
Partner types
Who Makes A Good FTM Referral Partner
If you work alongside freight companies and they trust your recommendations on tools, operations, or technology, you are already a strong candidate. In addition, partners with existing freight relationships can often identify FTM-fit accounts before those companies begin a formal TMS search.
Salesforce Consultants
FTM is built natively on Salesforce. If your logistics clients are asking about operational workflows, FTM is a natural extension of the Salesforce environment you are already implementing.
Freight Consultants
When your clients need operational improvement, a TMS recommendation is part of that conversation. FTM’s 14-day implementation and Salesforce-native architecture make it a practical recommendation at any stage.
Factoring Companies
Your clients are already running freight. They trust your financial guidance. FTM’s billing automation and Salesforce-native reporting are a natural conversation when clients are ready to move off spreadsheets.
Dispatch Services
You are already managing loads for fleet owners who need better infrastructure. When clients are ready to grow, an introduction to FTM’s carrier operations platform is a natural next conversation.
Insurance & Compliance Providers
You serve carriers and brokers who are growing. When they grow, they need operational infrastructure. You are often in the room when that conversation happens.
Existing FTM Customers
If FTM solved a problem for your operation, you already have the most credible introduction possible. Customers who refer peers earn the same commission structure as any other partner.
Spotting the opportunity
Common Signals For FTM Referral Partners
These are the situations where a conversation about FTM is most likely to land. Because these signals usually point to operational friction, they give referral partners a clear reason to make an introduction.
Running loads from spreadsheets
The clearest signal. Any volume freight operation on spreadsheets is a strong FTM candidate.
TMS disconnected from CRM
Customer data lives in Salesforce but freight operations live somewhere else. FTM eliminates that split.
No customer-facing visibility
Customers call dispatch for shipment status. There is no portal, no self-service, and no live tracking.
Manual carrier onboarding
Carrier packets are collected by email or fax. Compliance documents are tracked in folders or spreadsheets.
Manual invoicing and billing delays
Someone is re-entering data from documents to create invoices. Cash cycle is longer than it should be.
Dispatch, accounting, and visibility on separate systems
Three or more platforms that do not talk to each other. Information has to be assembled manually for reporting.
Growth has outpaced current processes
The operation worked at lower volume but is visibly straining now. More staff added to manage data, not freight.
Evaluating or already using Salesforce
Any organization on Salesforce asking about transportation software is a near-perfect FTM prospect.
Platform differentiation
Why FTM Referral Partners Recommend FTM
The distinction that matters most for enterprise referrals is architecture. Most TMS platforms integrate with Salesforce; however, FTM is built inside it. As a result, customers can connect freight operations, CRM, reporting, and permissions in one environment.
Capability
Most TMS Platforms
FTM
Salesforce relationship
Integrates with Salesforce via API or sync
Built natively inside the Salesforce data model
Customer database
Separate customer records that sync periodically
Same CRM and operations platform, one record
Reporting
Separate reports assembled from multiple sources
Salesforce dashboards across all operational data
User systems
Separate logins for TMS, CRM, portals, reporting
One platform, one login, one permission model
Implementation
Integration project required to connect to Salesforce
Deploys inside Salesforce; no integration project
Salesforce licenses
Existing licenses required before implementation
Salesforce Enterprise included if needed at no added cost
Process
How The FTM Referral Partners Program Works
From application to first payout, the process stays simple. First, apply and get approved. Then, make a qualified introduction and track the referral through close.
1
Apply in 2 minutes
Fill out the short form below. Tell us who you work with and how you want to earn. No commitment required at this stage.
2
Personal review within 48 hours
A member of the FTM team reviews your application personally and reaches out to confirm. Not automated.
3
Receive your partner kit
We send a one-pager, pitch deck, email templates, your personal referral link, and optional co-branded materials. Everything you need to make a confident introduction.
4
Make the introduction
Forward a name and email. CC us on a thread. Share your referral link. We handle the demo, the sales process, and onboarding, and keep you updated at every step.
5
Get paid within 14 days of close
Once the customer pays their first invoice, your commission is processed within 14 days. Bank transfer, Zelle, PayPal, or Wise. No chasing, no ambiguity.
Partner compensation
Commission Structure
Partners choose how involved they want to be. Commission is paid within 14 days of the customer’s first payment.
Intro Partner
10%
On an $18K deal: $1,800
Confirm it’s a real freight operation with actual volume
Make the introduction by email, phone, or referral link
FTM handles the demo, sales process, and onboarding
Collect commission when the deal closes
No demo knowledge required. No technical questions. No follow-up.
Active Partner
25%
On an $18K deal: $4,500
Fully qualify the prospect before sending
Join the demo or handle the pitch yourself
Co-sell with the FTM team through close
Earn 2.5x more per deal than an intro referral
Year 2+ renewals: 3–7% bonus · Expansion revenue: 3–5% bonus · Paid within 14 days of first customer payment.
Payout Details
14 days
After first payment
24 hrs
Referral confirmation
4 methods
Bank · Zelle · PayPal · Wise
No caps
On referral volume
What you receive
What FTM Referral Partners Receive
Approved FTM referral partners receive a complete support kit. In addition, the partner team provides materials that make the first introduction easier, clearer, and faster.
Partner one-pager
A single document explaining FTM to share with prospects
Pitch deck
Slides for Active Partners who want to present FTM directly
Email templates
Ready-to-use intro and follow-up templates for your network
Personal referral link
Tracked link for frictionless introductions via any channel
Co-branded landing page
Optional branded page linking your services with FTM
Bi-weekly check-ins
Performance updates and referral status for Active Partners
Logo pack and brand assets
FTM brand files for co-branded content and materials
Training sessions
Platform walkthrough so you know what you are recommending
Joint content & campaigns
Co-authored LinkedIn posts, blog content, and outreach materials
Two-way program
We Refer Clients Back To You
FTM works with freight companies across North America and beyond. When a customer asks about complementary services, we introduce them to the right partner.
Partner
introduces
FTM
refers back
Partner
Salesforce Consulting
Factoring
ELD Providers
Carrier Compliance
Accounting
Insurance
Load Boards
Warehousing
eSignature
Data Exchange
Questions
FTM Referral Partners FAQ
Still have questions? Email the partnership team directly and we will answer before you commit to anything.
Do I need to sell FTM to earn commission?
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No. As an Intro Partner, your only job is making the connection. You do not need to demo the product, answer technical questions, or negotiate pricing. After the intro, FTM handles the sales process and onboarding. You earn 10% when the deal closes.
How is commission calculated?
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Commission is based on the first-year contract value of the customer you referred. Intro Partners earn 10%, while Active Partners who co-sell through close earn 25%. Then, commission is paid within 14 days of the customer’s first payment via Bank Transfer, Zelle, PayPal, or Wise.
What kind of customers should I refer?
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The best FTM customers are freight brokers, carriers with 12 or more trucks, shippers, dispatching companies, and 3PLs with 3 or more users. For example, look for teams managing operations in spreadsheets or disconnected tools. Teams already on Salesforce are a strong signal; however, Salesforce is included in FTM’s implementation, so it is not a requirement.
Are there renewal or expansion bonuses?
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Yes, for Active Partners. Year 2+ renewals carry a 3–7% bonus. Expansion revenue from new modules, additional users, and added services carries a 3–5% bonus. These are confirmed during your onboarding based on your level of involvement with the account.
What happens after I submit a referral?
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We reach out to the prospect within one business day, log the referral to your partner account in our CRM, and send you status updates when the demo is booked, when the deal closes, and when your payment is on the way. As a result, you are never left wondering about the status of your referral.
Can I refer someone I already introduced informally?
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Yes, as long as they are not already in an active sales conversation with our team. Apply first, then email us at [email protected] with the details and we will review it on a case-by-case basis.
Can we do co-branded marketing or joint campaigns?
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Yes. We can coordinate co-branded landing pages, joint LinkedIn posts, webinars, and blog content. This is especially valuable when we share a customer segment or are building integrations together. Tell us what you have in mind when you apply.
Apply now
Apply To Become An FTM Referral Partner
Tell us a little about yourself and how you want to work together. After that, we review your application personally and respond within 48 hours.
2-minute application
Personal review within 48 hours
No commitment required
Full partner kit sent after approval
Commission paid within 14 days
Limited partner capacity per region
We work closely with a small number of active partners per territory. If you serve freight companies in your region, apply before that territory fills. We keep the program selective so every partner gets proper attention and real results.
Partner Application
Tell us who you serve and how you want to partner. We review every application personally and respond within 48 hours.
No commitment required. Your information goes directly to the FTM partnership team.
Questions first?
Talk With The Partnership Team
Not ready to apply? Email us first, and we will answer every question before you commit to anything.
48-hour response · 14-day payout · No commitment required
