1 Scope and privacy roles

This Policy applies to the public website at ftm.cloud, including its blog, resources, document guides, contact forms, demo-booking pages, newsletter forms, and website chatbot (collectively, the “Site”). It also applies when you communicate with us about the Site, request information, register for a demo, or subscribe to updates.

For these activities, Asuccini LLC is generally the business or data controller responsible for deciding why and how personal information is processed.

FTM is also a Salesforce-native transportation management product. When an FTM customer uses the product to process its own customer, carrier, driver, worker, shipment, document, location, or operational data, that customer generally determines the purpose and means of processing and acts as the controller or business. Asuccini LLC may act as a processor or service provider only as described in the applicable customer agreement, order form, data processing addendum, or support arrangement. This Website Privacy Policy does not replace those agreements.

2 Information we collect

Information you provide directly

Depending on how you interact with the Site, you may provide:

• Contact and business information, such as first and last name, business email address, telephone number, company name, country, job or operation type, and the contents of your message.
• Demo and scheduling information, including preferred meeting time, scheduling details, and information submitted through our forms or Calendly.
• Marketing preferences, such as newsletter subscription, consent, and unsubscribe status.
• Support and conversation information, including chatbot messages, questions, feedback, and other communications you choose to send.
• Event or referral information when you interact with a campaign, partner, or referral page.

Information collected automatically

When you use the Site, we and our service providers may automatically collect:

• Device and network data, including IP address, browser type, device type, operating system, language, and general location derived from IP address.
• Usage data, including pages viewed, referring and exit pages, timestamps, scrolls, button interactions, form starts and submissions, and other website events.
• Cookie and identifier data, including first-party analytics identifiers, consent preferences, session identifiers, and security tokens.
• Security and diagnostic data, including request logs, error data, bot-detection results, and information needed to prevent fraud, spam, and abuse.
• Attribution data, such as referring source, campaign parameters, and the channel that led you to the Site.

Information from other sources

We may receive information from Salesforce when a website form creates or updates a lead, from Calendly when you book a meeting, from analytics and security providers, from referral partners, or from publicly available professional sources. We use this information only for the purposes described in this Policy.

Please do not submit sensitive personal information, payment-card data, government identifiers, medical information, or confidential freight data through public website forms or the chatbot unless we specifically request it through an approved secure channel.

3 How and why we use information

We process personal information for the following business purposes and, where the GDPR applies, on the legal bases shown below.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that occurred before your consent was withdrawn. Where we rely on legitimate interests, we balance those interests against your rights and reasonable expectations.

4 How we disclose information

We may disclose personal information only as reasonably necessary for the purposes described above, including to:

• Website and hosting providers that support WordPress, website delivery, content, forms, and related infrastructure.
• Salesforce, when website forms create or update leads and when we manage business relationships in Salesforce.
• Google, for Google Tag Manager, Google Analytics 4, reCAPTCHA, and related measurement or security functions.
• Cloudflare, for Turnstile bot detection and form security.
• Calendly, when you view or use the embedded demo-scheduling tool.
• Communication, analytics, and support providers that help us operate the website chatbot, send authorized communications, diagnose problems, or measure performance.
• Professional advisers, including lawyers, auditors, insurers, and consultants, where confidentiality protections apply.
• Authorities or other parties when required by law, legal process, or a valid government request, or when necessary to protect rights, safety, and security.
• A successor organization in connection with a merger, financing, acquisition, reorganization, or sale of all or part of our business, subject to applicable law.

We require service providers to process information for authorized purposes and to apply appropriate safeguards through contracts or other legally recognized mechanisms.

Sale, sharing, and targeted advertising

We do not sell personal information for money. Some U.S. privacy laws define “sale” or “sharing” broadly enough to include certain analytics or advertising disclosures. Where a non-essential website technology is treated as a sale, sharing, or targeted advertising under applicable law, you may opt out through Cookie Settings or another method described in this Policy. We do not knowingly sell or share the personal information of individuals under 16.

5 Cookies and similar technologies

The Site uses cookies, tags, pixels, browser storage, and similar technologies. Strictly necessary technologies support security and essential functions. With consent where required, analytics technologies help us understand website traffic and interactions.

Google Analytics 4 uses first-party cookies such as _ga and _ga_* to distinguish users and sessions. Google Tag Manager helps deploy and manage website tags but does not itself create user profiles. The Site also uses Google reCAPTCHA and Cloudflare Turnstile to help distinguish people from automated traffic.

For cookie names, purposes, providers, and typical durations, see our Cookie Policy. You may also control cookies through your browser. Blocking some technologies may affect Site features.

6 International data transfers

Asuccini LLC is based in the United States. We and our service providers may process personal information in the United States and other countries that may have different data-protection laws from your country.

When personal data subject to the GDPR, UK GDPR, or similar transfer restrictions is transferred internationally, we use an available lawful transfer mechanism as required. Depending on the provider and destination, this may include an adequacy decision, participation in a recognized data privacy framework, the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or another legally valid safeguard. You may contact us to request information about applicable safeguards.

7 Retention and security

How long we retain information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to respond to an inquiry, maintain a business relationship, honor marketing preferences, secure the Site, satisfy contractual or legal requirements, resolve disputes, and enforce agreements. The criteria we use include the nature and sensitivity of the information, the relationship involved, applicable limitation periods, legal and regulatory obligations, and whether the information can be deleted or de-identified.

Cookie durations are listed in the Cookie Policy. Google Analytics identifiers on the Site may persist for up to 24 months, subject to your consent choices and browser settings. We may retain a minimal suppression record after an unsubscribe so that we do not send further marketing messages.

How we protect information

We use administrative, technical, and organizational safeguards designed to protect personal information. These may include access controls, authentication, role-based permissions, secure transmission, monitoring, vendor review, and procedures for responding to suspected incidents. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9 California and other U.S. privacy rights

If a U.S. state privacy law applies to our processing and to your request, you may have rights to know or access, correct, delete, or obtain a portable copy of personal information. You may also have the right to opt out of certain sales, sharing, targeted advertising, or profiling, and to limit certain uses of sensitive personal information.

California notice at collection

During the preceding 12 months, we may have collected the categories described below for the business purposes stated in this Policy.

We use and disclose these categories for the purposes in Sections 3 and 4. We do not use sensitive personal information from the public Site to infer characteristics about you. We do not discriminate against you for exercising an applicable privacy right.

Submit a request at [email protected] or call +1 (949) 800-7197. You may appeal a denied request where your state provides that right. We process recognized browser-based opt-out preference signals where required by applicable law.

Do Not Track

Some browsers offer a “Do Not Track” setting, but there is not yet a uniform industry standard for responding to it. This does not limit any legally recognized opt-out preference signal or the choices available through Cookie Settings.

10 Children’s privacy

The Site is intended for business audiences and is not directed to children under 16. We do not knowingly collect personal information from children through the Site. If you believe a child has provided personal information, contact us so we can review and delete it as appropriate.

11 Third-party websites and services

The Site may link to or embed services operated by third parties, including Calendly, Salesforce AppExchange, YouTube, Google, and other integration partners. Their privacy practices are governed by their own notices. Review those notices before providing personal information directly to them. A link or integration reference does not mean that we control the third party’s privacy practices.

12 Changes to this Policy

We may update this Policy to reflect changes in the Site, our practices, providers, or legal requirements. We will post the updated version here and revise the “Last updated” date. If a change materially affects how we use personal information, we will provide additional notice when required by law.