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Google Maps Integration

Turn Route Intelligence Into Transportation Decisions

Google Maps provides location, route, distance, and travel-time intelligence. FTM connects that information to load planning, dispatch, quoting, customer visibility, billing, and transportation workflows inside Salesforce.

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Pickup
Delivery
Google Maps
Route and location intelligence
Distance
Route
Route Duration
Location
FTM on Salesforce
Transportation decisions
Dispatch
Planned ETA
Customer
Reporting
Salesforce-Native
Transportation platform
46+
Integrations
14-Day
Core go-live
24
Countries
Operational context

A Route Is Only Useful When It Connects To The Load

Mapping software can calculate a route, but transportation teams need more than a line between two points. They need to understand how distance, travel time, stops, customer commitments, driver assignments, rates, and delivery expectations affect the entire load.

FTM connects Google Maps data directly to the transportation record so dispatchers and operations teams can make decisions without switching between disconnected systems.

Mapping In Isolation
Disconnected mapping
  • Pickup and delivery points
  • Route line only
  • Estimated distance
  • Travel time estimate only
  • No connection to load or carrier
Mapping Inside FTM
Route intelligence in context
  • Load record with full context
  • Driver or carrier assignment
  • Quote and rate context
  • ETA and delivery expectations
  • Customer visibility and communication
  • Billing and operational reporting
Location accuracy

Validate Locations Before They Become Dispatch Problems

Incorrect or incomplete pickup and delivery information can create delays, routing errors, missed appointments, and avoidable communication. Google Maps location services help FTM interpret and display transportation locations consistently within the load workflow.

Address Visibility
Display pickup and delivery locations directly within the load record. Dispatchers and operations teams can review location context without leaving the transportation workflow.
Location Validation
Google Maps helps confirm address information before a load enters execution. Supporting location accuracy at the planning stage helps reduce downstream routing issues.
Route Confirmation
Provides route visibility within the load record, giving dispatchers a reference point to confirm the expected movement before assignment.
Address Change Updates
When configured pickup or delivery address information changes, route and distance information can update to reflect the revised load details.
Dispatch planning

Give Dispatchers Route Context Where Decisions Are Made

Dispatchers should not need to leave the transportation platform to review pickup locations, delivery locations, distance, and route expectations. FTM places route information within the load record and operational workflow, helping teams plan assignments and monitor execution with better context.

Load Created
Load record opened in FTM
Pickup and Delivery Added
Addresses entered on the load record
Google Maps Calculates Route
Route and estimated distance returned
Distance Added To Load
Route context visible on the record
Dispatcher Reviews Assignment
Route and carrier context in one view
Load Moves To Execution
Carrier confirmed, load dispatched
Load Record | FTM
Distance
342 mi
Pickup
Chicago, IL
Delivery
Indianapolis, IN
Planned Transit
~5 hrs
Carrier
Meridian Freight
Status
Pending Dispatch
Customer
Westlake Industries
Quotes and rates

Use Distance Context Before The Load Is Confirmed

Mileage affects carrier cost, customer pricing, transit expectations, and expected margin. Connecting route distance to the transportation record gives teams a stronger reference point during quoting, rate negotiation, and load planning. Distance is one operational input, not the complete pricing decision.

Quote Context
Use route distance as part of pricing and service discussions. Having a shared mileage reference helps teams align on scope before the load is confirmed.
Carrier Rate Review
Compare transportation cost against expected mileage and route requirements within the same load record where rates are negotiated and confirmed.
Margin Visibility
Connect revenue, carrier cost, distance, and operational performance within FTM reporting to analyze margin across loads, lanes, customers, and carriers.
One transportation record

Keep Location, Route, Execution, And Financial Context Connected

Pickup and delivery addresses, route distance, load status, assigned resources, customer communication, documents, charges, and reporting remain connected to the same transportation record inside FTM.

Load Record
Load
Transportation workflow record
Pickup
Validated origin address
Delivery
Validated destination address
Route Distance
From Google Maps
Estimated Travel Time
Planning reference
Carrier or Driver
Assigned resource
Customer
Shipper or consignee
Status
Current load milestone
Revenue
Customer charge
Carrier Cost
Pay item
Documents
BOL, POD, rate confirmation
Reporting
Operational and financial analysis

FTM runs natively on Salesforce. Not integrated with Salesforce. Not synced to Salesforce. Every load record, carrier record, customer record, and route data point lives in the same environment your team already works from.

When Google Maps data enters FTM, it connects to the load it belongs to, the carrier assigned to it, and the customer expecting it. Route distance, planned travel time, and delivery addresses stay attached to the transportation record through quoting, dispatch, billing, and reporting.

Location intelligence and operational context become the same record.

Salesforce-Native Does Not Mean Salesforce Required
Organizations do not need existing Salesforce licenses before implementing FTM. Salesforce Enterprise platform can be included as part of implementation at no additional platform cost.
Customer visibility

Turn Route Data Into Better Customer Communication

Customers do not need raw map data. They need clear information about where the load is going, when it is expected, and whether anything has changed. FTM connects transportation records and route context to customer-facing workflows so teams can communicate without rebuilding the load story manually.

Google Maps Route Context
Distance, location, travel time
FTM Load Record
Carrier, status, route, documents
Operational Status
Milestones and updates
Customer Portal
Self-service shipment visibility
Customer Visibility
ETA, status, documents
Clearer pickup and delivery information shared with customers
Better delivery-time context without manual lookups
Fewer inbound status-check calls to dispatch
Consistent transportation records tied to the load
Faster response when route or schedule changes occur
Beyond estimated mileage

Connect Planned Distance To Operational And Financial Results

Estimated distance is most valuable when transportation teams can compare it with the full outcome of the load. FTM connects planning information to dispatch activity, customer charges, carrier costs, documents, exceptions, and reporting.

Planned Route
Load Execution
POD and Documents
Customer Billing
Carrier Cost
Margin Reporting
FTM AutoFill can help capture information from freight documents and connect it to transportation workflows, reducing manual document entry after execution. AutoFill works with the existing load and carrier record in FTM. Explore AutoFill →
Operational outcomes

What Changes When Mapping Data Becomes Part Of The Workflow

Faster Load Planning
Review route context without leaving the load record. Distance and travel time are visible alongside the carrier, customer, and rate.
More Consistent Mileage
Use a shared distance reference across transportation workflows so quoting, dispatch, and reporting work from the same data.
Better Quote Context
Support pricing and rate discussions with planned route information during the quote stage, before the load is confirmed.
Clearer Customer Updates
Connect location and route context to transportation communication so customers receive consistent, informed status information.
Fewer Manual Lookups
Reduce repeated searching across separate mapping tools. Route information is accessible on the transportation record where decisions are made.
Stronger Reporting
Analyze distance alongside revenue, cost, service, and operational outcomes in the same Salesforce reporting environment used for all transportation reporting.
Built for transportation operations

Useful Across Brokers, Carriers, Shippers, And Mixed Operations

Freight Brokers
Use route and distance context during quoting, carrier sourcing, dispatch, and margin review. Route mileage connects to the carrier pay and customer charge on the same load record.
Carriers
Support load planning, driver assignment, route review, and delivery execution with route context available directly inside the FTM operational workflow.
Shippers
Maintain visibility into transportation distance, delivery expectations, and customer commitments within the same platform used for load management and reporting.
Mixed Operations
Apply consistent location and routing context across brokerage, fleet, and shipper workflows inside one Salesforce-native platform.
Continue the transportation workflow

Related FTM Capabilities

Dispatch Console
Customer Portal
Quoting System
AutoFill
Billing & Reporting
Implementation

Connect Google Maps To FTM With A Controlled Setup

The current implementation uses Google Maps services to display routes and calculate distance between pickup and delivery locations inside FTM. Setup is handled within your Salesforce environment and typically follows a sandbox-first approach before production deployment.

  • Google Cloud account with billing enabled
  • API key created in Google Cloud Console
  • Required Google Maps Platform services enabled for map display, route visualization, and distance calculation
  • FTM configuration inside Salesforce with your API key
  • Sandbox testing before production deployment
Before You Begin

Google Maps setup for FTM does not require a developer to modify FTM itself. The API key is entered inside FTM configuration settings in your Salesforce environment.

For detailed configuration steps, review the FTM Support Center documentation or contact the FTM implementation team.

Google Maps usage and billing are managed through the customer’s Google Cloud account and are subject to Google’s pricing and service terms. FTM licensing does not include Google Maps API fees.
FAQ

Common Questions

The integration can display pickup and delivery locations, show the planned route, and calculate distance within the FTM load record based on the configured Google Maps services.
No. Google Maps provides route and location information. FTM connects that information to load planning, dispatch, customer communication, billing, and reporting. The two systems work together, not interchangeably.
The current FTM integration can recalculate distance when configured pickup or delivery address information changes, keeping the route context on the load record current.
No. Route distance can support quoting and rate review, but freight pricing also depends on market conditions, equipment, capacity, service requirements, accessorials, and other operational factors. Distance is one input, not the complete pricing decision.
The setup generally requires a Google Cloud account with billing enabled, an API key, the required mapping services activated in Google Cloud, and configuration inside FTM and Salesforce. A sandbox test environment is recommended before production deployment.
Google Maps API usage is generally billed through the customer’s Google Cloud account and is separate from FTM licensing. Usage and costs depend on the volume of API calls made through the configured implementation.
Organizations do not need to begin with an existing Salesforce deployment. FTM can provide the Salesforce platform foundation required for implementation at no additional platform cost.
FTM can connect load and transportation information to customer-facing workflows through the Customer Portal. The exact portal visibility depends on the customer’s configured implementation.
Google Maps + FTM

Turn Location And Route Data Into Transportation Execution

See how FTM connects Google Maps route intelligence to load planning, dispatch, customer visibility, billing, and reporting inside Salesforce.

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Salesforce-native transportation management since 2016.
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