Primus LTL Integration
Compare LTL Rates And Book Shipments Without Leaving Salesforce
FTM brings Primus multi-carrier LTL rating directly into the Lane Quote workflow. The entire experience starts from the FTM Lane Quote. Compare carriers, pricing, transit times, and service levels, then book the selected shipment without switching portals.
From Lane Quote to booked shipment
Lane Quote
Origin, destination, weight, freight class
Get Rates via Primus
Multi-carrier LTL rates returned
Compare Carriers
Price, transit time, service level
Select Best Option
Chosen from inside the Lane Quote
Book Shipment
Confirmed without leaving Salesforce
4.9
AppExchange rating
14 days
Typical core go-live
46+
Integrations
24
Countries
From quote to shipment
From Lane Quote To Booked Shipment In One Workflow
LTL rate shopping typically means opening carrier portals, copying rates into a spreadsheet, and manually selecting a carrier before booking through another system. With Primus connected to FTM, the entire process happens inside the Lane Quote in Salesforce.
Lane Quote workflowOne connected path from quote to booking
Lane Quote created in FTM
Origin, destination, weight, freight class, pieces
Primus retrieves multi-carrier LTL rates
Multiple carriers returned in a single request
Rates displayed inside the Lane Quote
Price, transit time, and service level side by side
Carrier and rate selected by operations
Best option chosen based on business requirements
Shipment booked via Primus
Confirmation returned and stored on the Lane Quote
The selected carrier, rate, transit time, and booking confirmation remain connected to the FTM Lane Quote record. No switching portals, no re-entering shipment details, no separate booking system.
Multi-carrier rate comparison
Compare Multiple LTL Carriers Inside The Lane Quote
Primus returns rates from multiple LTL carriers in a single request. Operations teams see pricing, estimated transit time, and service level information side by side before selecting the shipment option that fits the customer requirement.
Carrier
Rate
Transit
Service
Action
Carrier A
Best value
$412.00
2 days
Standard LTL
Select
Carrier B
$449.50
1 day
Expedited
Select
Carrier C
$387.25
3 days
Economy
Select
Carrier D
$511.00
2 days
Guaranteed
Select
Rate and transit time values are illustrative. Actual rates depend on shipment details, carrier availability, and Primus configuration for your account.
Why rate shopping inside Salesforce matters
The Entire LTL Decision Happens Without Leaving The Record
Rate shopping across carrier portals is time-consuming and error-prone. When rates come to FTM instead of requiring operations to go to rates, the shipment decision and the booking stay connected to the transportation record.
One screen, multiple carriers
Primus returns rates from multiple LTL carriers in a single request. Operations teams see all options in one view rather than visiting individual carrier portals.
Decision stays on the record
The selected carrier, rate, and transit time remain on the FTM Lane Quote. No spreadsheet, no notes, no manual transfer to a separate booking system.
Book from the same workflow
After selecting a carrier, the booking is submitted via Primus from inside the Lane Quote. The confirmation is stored on the record without re-entering shipment details.
Faster quoting cycle
Comparing rates across multiple carriers from one request reduces the time between customer inquiry and confirmed shipment booking.
Before and after
What Changes When LTL Rating Is Inside Salesforce
Manual LTL rate shopping spreads the decision across multiple systems and increases the risk of transcription errors. Connecting Primus to FTM keeps the decision, the rate, and the booking on one record.
Without Primus in FTM
Multiple browser tabs open across carrier portals
Copy and paste shipment details into each portal
Compare rates manually from a spreadsheet or email
Book in a separate carrier portal, re-entering shipment details
Rate decision not connected to the Salesforce record
Booking confirmation tracked separately from the Lane Quote
With Primus connected to FTM
One Lane Quote with origin, destination, weight, and freight class
One rate request returns multiple carriers through Primus
One comparison screen inside the Lane Quote
One booking workflow from carrier selection to confirmation
Selected rate and carrier stored on the Lane Quote
Booking confirmation connected to the same Salesforce record
Document automation
AutoFill Prepares The Lane Quote Before Rating
AutoFill can populate Lane Quote fields from transportation documents, reducing manual entry before the Primus rate request is initiated. The rated and booked shipment stays connected to the record AutoFill helped build.
From document to booked shipment
Turn transportation documents into structured Lane Quotes ready for rating.
AutoFill reads the shipping document and populates origin, destination, weight, and freight class on the Lane Quote. Rating, carrier selection, and booking follow from the same record.
Explore AutoFill
Customer Document
FTM AutoFill
Lane Quote
Primus Rating
Carrier Selection
Booked Shipment
Business outcomes
What Changes For Operations Teams
Multi-carrier comparison in one view
Primus returns rates from multiple LTL carriers in a single request. No opening individual carrier portals or consolidating rates manually.
Faster quoting and booking cycle
Rate retrieval, carrier selection, and shipment booking happen inside one FTM workflow rather than across multiple systems and portals.
Rate and booking on the Salesforce record
Selected carrier, rate, transit time, and booking confirmation are stored on the Lane Quote in Salesforce rather than tracked outside the system.
Less re-entry between systems
Shipment details entered on the Lane Quote are used for the Primus rate request and booking. Details that are already in FTM do not need to be repeated in a carrier portal.
Faster response to customer freight requests
Comparing carriers and booking from one workflow reduces the time between a customer’s LTL inquiry and a confirmed booking, helping operations respond faster.
AutoFill reduces upstream entry
AutoFill can populate Lane Quote fields from shipping documents, reducing manual entry before the Primus rate request is initiated.
Why Primus
One Integration. Multiple LTL Carriers.
Primus connects participating LTL carriers through one integration, so operations can compare pricing and service options without maintaining separate carrier connections or opening individual portals.
One rate requestSend shipment details once from the FTM Lane Quote.
Multiple carrier responsesCompare rate, transit time, and service in one view.
One connected bookingKeep the selected carrier and confirmation on the Salesforce record.
FTM Lane QuoteShipment details entered once
PrimusOne connected LTL rate request
Carrier A$412
Carrier B$449
Carrier C$387
Illustrative multi-carrier response
Related integrations
Related FTM Capabilities
Primus Integration FAQ
Questions about LTL rating and booking inside Salesforce.
For questions specific to your LTL operation, a specialist can walk through your use case.
What does the Primus integration do inside FTM?
The Primus integration brings multi-carrier LTL rating into the FTM Lane Quote workflow. Operations teams can request rates from multiple carriers, compare pricing and transit times, select their preferred option, and book the shipment, all from inside Salesforce without switching to a separate carrier portal.
Which carriers are available through Primus?
Carrier availability depends on your Primus account configuration. Primus connects to multiple LTL carriers. Specific carrier access is determined by your Primus setup rather than by FTM directly.
Does FTM store the selected rate and booking confirmation?
Yes. The selected carrier, rate, and transit time are stored on the FTM Lane Quote record. The booking confirmation returned by Primus is also stored on the record so the shipment decision and booking are visible inside Salesforce without referencing an external system.
Is this real-time rating or cached rates?
Rate requests through Primus are made at the time the user initiates the rating action from the Lane Quote. Rates reflect what Primus returns at that moment based on the shipment details provided and your Primus account configuration.
Do we need a separate Primus account?
Yes. The Primus integration uses your organization’s Primus account credentials. FTM connects to the Primus API using credentials configured during implementation. Carrier access and rate availability are determined by your Primus account, not by FTM.
Do we need Salesforce before implementing FTM?
No. Organizations can deploy FTM inside an existing Salesforce environment or launch with Salesforce provisioned as part of implementation. Existing Salesforce licenses are not required.
How long does implementation take?
Core FTM workflows can typically go live in approximately 14 days. Primus integration configuration depends on account setup, carrier selection, and how the Lane Quote workflow is configured for your operation.
See the workflow
See LTL Rating And Booking Running Inside Salesforce
Bring one LTL shipment you currently rate across carrier portals. We will show how rate comparison, carrier selection, and shipment booking work together inside the FTM Lane Quote without leaving Salesforce.
Core FTM workflows can typically go live in approximately 14 days. Primus integration timing depends on account configuration and carrier setup.
